I'M KATHERINE WILLIS
DIGITAL MARKETING SPECIALIST
- Location Austin, TX
- E-mail katwillis@gmail.com
- LinkedIn linkedin.com/in/katwillis/
Multi-talented digital marketing specialist with 22 years experience in channels across SEO, social, and e-commerce. I have a proven track record of collaboration with small and large businesses.
Entrepreneurially driven, I founded my first business, an SEO services agency, in 1998 and was featured nationally in Inc. magazine as a leader in digital marketing services.
I'm passionate about small business and a champion of veteran's rights. As an actress, you may have seen me on The Blacklist, The Long Road Home or Friday Night Lights; and I am represented by A3 Artists Agency in New York City.
Portfolio (representative)
TXMPA.ORG
Skills: Wix Responsive, SEO, Schema, Membership Management Database
Redesigned web site and sponsor/membership management software, complete with auto renewal, email reminders, and help ticket system. Special event asset design and marketing. Contract: 4+ years, ongoing
TXMPA.ORG
Custom sponsor and membership signup, auto-renew, and auto-email reminders, and addition to MailChimp mailing list.
TXMPA.ORG
Member profile, and payment information, help ticket. Contracted for all support services. Act as the voice of the organization.
TXMPA.ORG
Ongoing special event assets and marketing services.
FRESHDERMATOLOGY.COM
Skills: WordPress, Yoast SEO Premium & Local, Web Design/Development
A local medical practice redesigned branding with strong SEO provides higher rankings and consistent organic traffic. Contracted: 3+ years, ongoing
Work Experience
Digital Marketing Specialist
Freelance
Long term, comprehensive marketing strategy and execution for an exclusive clientele. No two businesses are the same, and each requires a custom skill set and approach.
Client achievements include:
- $75,000+ sales at one day event exclusively through my social content, social ads, and email marketing efforts
- Increased annual sales by 517% through a combination of SEO, social media, and video marketing
- Increased Facebook engagement by 454% by creating targeted brand messaging
- Increased site traffic by 210% by writing engaging, SEO optimized blog articles
Services:
- Improve click-through rates, conversion and revenue KPIs with a data-driven approach
- Build, implement and update effective SEO strategies
- Track and report on marketing campaign performance for optimization of current and future campaigns and initiatives
- Boost brand awareness and loyalty by establishing strong web and social media presence
- Manage numerous social media campaigns by creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements
- Design SEO optimized responsive web sites on various platforms (WordPress, Wix, etc.)
- Create email campaigns for ongoing monthly newsletters and one-off special events
- Contract with a variety of industries including personal development, entertainment, nonprofit, medical, and apparel
Marketing Manager
Northstar Ventures · Austin, TX
- Collaborated with executive team during business development decision-making on marketing strategy and communications planning in order to optimize profitability
- Maximized advertising efforts by creating content for a growing list of 60,000+ organic email subscribers using Infusionsoft CRM. Created drip lead magnet campaigns and event campaigns with a successful sales funnel
- Designed and implemented an online membership program including backend membership management database, front end visual design, and flow
- Managed team of 5 client support members from training and overseeing client consistency
SEO & Web Site Development
Owner, Forte Web Services
- Featured nationally in Inc. magazine as a recognized leader in SEO. Contributed to the publication as a digital marketing expert
- Crafted and implemented SEO strategy and design interface for business web sites to achieve prominent rankings across top browser platforms, including Google
- Serviced 300+ clients: from home-based to Fortune 500
Admin/Tech Temp
Manpower · Kelly
Jobs included:
- Office Management
- Research and proposal writing
- Powerpoint presentation creation
- Web Site Design/Development
- 200 Line Switchboard Operator
- Bookeeper, Largest Natural Foods Grocery in Arizona
- Accounts Payable, Yellow Pages Company
- Data Entry, Covey Leadership Center “7 Habits of Highly Effective People”
- Recipe Tester, Food Product Ad Agency, Noble & Assoc
Education
Advanced SEO Specialist | Certified
Academy of Web Specialists LLC
Brigham Young University
Theater/Film Major, Acting Emphasis
Featured In
References
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Katherine is a woman of impeccable character and reputation. She represents the very best of the professional world and lives a personal standard of integrity, honesty and kindness that is uncommon and exceptional.
Jeff Chavez, Director of Business Development Time Warner Media -
I call Katherine the 'Eve' of my practice in Austin. 100% of my clientele can be referenced back to her. I've raised my prices 3 times and I have a 2 month wait for appointment scheduling. I wouldn't have a business if it weren't for Katherine and her excellent work.
Jim Sandberg Natural Therapeutics -
I owe my first-class web site to Katherine who took my stuff and turned it into something magical and compelling and accessible.
Eugene Lee, Artist in Residence Texas State University -
Katherine has great vision, combines technical skills with artistry and good taste, and handles her accounts in a very professional manner. I love what she created for me, and it was a joy to work with her!
Anika Kunik, Author 45 ½ Lovers -
We were very fortunate to work with Katherine on our company website.
We had worked with a previous web developer who did not deliver and took months to put something together.
When Katherine came on board she created our website exactly the way we described and wanted it. She is efficient, creative and fast, delivering our finished product within a week! Her ability to make your idea a reality is a gift. She is one of the best web developers in the business. I highly recommend her!
Mindy Benson, Chief Launch Officer Fitness Brands, Inc.
Interesting Facts
Accomplished SAG-AFTRA television and film actress of 30 years. View a full list of credits at imdb.me/katherinewillis
- BBQ
- Movies
- Water Sports
- Road Trips
- Austin's Live Music